Hi,I'm DenisKonnov!

Context

Kinescope is a B2B video platform. Joined in 2024 to scale growth, build a marketing team and strategy, and start international expansion.

What I Did

• Built the marketing team from scratch (6 people: content, PR, performance, design)
• Created growth strategy & core content plan
• Led international launch in Brazil: local entity, first customers, hired BD
• With the team, rebuilt the entire knowledge base (45+ pages) in 3 languages (RU, EN, PT)
• Introduced systematic use of AI (ChatGPT & Claude) for research, traffic analysis, localization

Results

• Team published 53 blog posts, 15 customer case studies, 30+ media features, 15 comments, 12 press releases
• Published 80-page e-commerce guide "How Video Helps You Sell"

Key Metrics

Context

MTS Link Chats is a corporate messenger product. I joined to bring it from beta to market-ready.

What I Did

• Built the go-to-market strategy & launch plan
• Attracted 500+ companies for beta testing
• Created marketing & sales kits, campaign materials
• Rebuilt social media presence and process for content production
• Coordinated marketing, product, and sales teams
• Used AI tools to speed up competitor research and content generation

Results

• Successful public launch with a full content system that enabled faster sales activation and brand awareness growth

Key Metrics

Project Showcase

Context

CRM for SMB market and corporate messenger. My focus was on growth through better positioning and opening new customer segments.

What I Did

• Market research & competitor analysis
• Built product positioning and go-to-market strategy
• Launched franchise customer segment: landing pages, cold outreach, founder interviews
• Onboarded 10+ franchise networks (thousands of employees)
• Restarted social media presence (Instagram, VK, YouTube)
• Managed a small team (2 designers, intern, marketer)
• Designed and executed the messenger go-to-market plan
• Prepared launch content & sales enablement materials
• Coordinated PR campaign

Results

• New revenue stream from franchise segment + steady inbound from content
• Successful messenger launch and strengthened brand perception of Pachca as a full ecosystem, not just a CRM
• Content featured on major Russian tech media and Telegram channels
• Video tutorials created for product education: https://youtu.be/C2FCVz9738g and https://youtu.be/_0YdWPMl3vU

Key Metrics

Project Showcase

Context

At 5×10 I led product and marketing strategy across three industries — fintech, mobility, and marketplaces. For Paynet, WE53, and Obke I delivered brand repositioning, multi-year growth strategies, and new product communications that shaped their next stage of growth.

What I Did

• 🔍 Deep product research & analytics
• 🧭 Brand transformation & positioning
• 📈 Multi-year growth strategies (3–5 year horizons)
• 🎨 Visual identity & communication direction
• 👥 Managed product teams & designers

Project Showcase